This campaign for Johnson & Johnson New York is centred around a simple truth - it's the "little things" moms do that have the biggest impact. So, we got 7 kids from across America to travel to NYC and surprise their mom with a story about them. We may have gotten Kelly Ripa to be part of it all too. Shhhhhhhhhhh.
Everything drove to MyUnstoppableMom.com where we encouraged mom's and their kid's to build their own storybook cover. This simple app allowed users to customize the style of illustration, book title and upload a photo that seamlessly blends into 1/150 possible book cover outcomes. Below are some examples that have been created so far.